Artificial Intelligence has completely changed the way people use the internet. Today, consumers prefer asking AI assistants for their queries. Over 50% of searches are now powered by AI. Google displays the answer to users’ queries above the websites’ links in the AI overview. This brings a new challenge for businesses. Hence, it is important how AI presents your brand in search. This is what Scrunch AI aims to solve. This article reviews Scrunch AI, an AI customer experience platform for brand visibility in AI search.
Scrunch AI is an AI customer experience platform for brand visibility in AI search
AI search is fundamentally reshaping the internet, and brands must understand how AI platforms interpret and portray them when consumers ask AI-powered tools for recommendations. Scrunch AI is an AI customer experience platform for brand visibility in AI search. It creates a parallel AI-ready version of your website that is served invisibly to AI agents.
When AI agents visit a website, they do not perceive it as a human would. Instead, they parse information from structured and unstructured data, analyze signals, and attempt to gather meaning from fragmented content and metadata. This may confuse AI agents, resulting in incorrect responses. The parallel AI-ready website version generated by Scrunch AI helps AI systems to overcome these limitations by providing structured and machine-optimized content.
Brands need to understand how AI models interpret their websites, whether they recommend them and how their competitors appear in AI search results. Scrunch AI provides organizations with the tools required to measure, manage, and optimize their AI presence. They can optimize AI visibility across millions of prompts with enterprise-grade security and scalable infrastructure.
Key features of Scrunch AI
The following are the key features of Scrunch AI:
- AI search monitoring
- Agent Experience Platform (AXP)
- Brand Portrayal Analysis
- AI search optimization
- Content delivery to AI agents
- Prompt-level insights
- Website analysis
- Enterprise-grade security
- Competitive intelligence
- Scalable platform
Let’s start.
1] AI search monitoring
Scrunch tracks and monitors brand presence across different AI search platforms, allowing companies to monitor performance and visibility in AI-generated responses. For example, if someone searches for the best antivirus software, Scrunch shows you whether your website was positioned in AI recommendations and which competitors appeared in the AI results.
2] Agent Experience Platform (AXP)
Create a parallel AI-ready version of your website served invisibly to AI agents, optimized for LLM consumption, and mapped to your sources of truth. Scrunch AI delivers clean and well-structured information to AI agents, improving brand consistency by reducing the risk of AI hallucinations or misinformation.
3] Brand Portrayal Analysis
To get traffic from AI results, it is important to understand how AI platforms interpret and describe your brand. Scrunch analyzes and presents this data, helping organizations identify risks of misinterpretation and missing brand positioning signals.
For example, your company sells skin care products. AI describes you as a drug store. Scrunch detects this misinterpretation and alerts you, helping you fix this mismatch before customers see it.
4] AI search optimization
The platform analyzes and optimizes website content to improve visibility and accuracy in AI-generated search results. It identifies areas for improvement, such as missing product information and unclear pricing, and suggests ways to enhance AI SEO.
5] Content delivery to AI agents
Scrunch delivers structured, accurate content directly to AI agents to help you control your brand narrative.
6] Prompt level insights
Scrunch lets you monitor AI visibility across millions of prompts to understand where and how your brand appears in AI search results. For example, your brand does not appear in the search results for the keyword, best skincare products. Instead, it appears for the keyword, skincare products for men. Scriunch shows this hidden visibility pattern, so you can take action to improve your brand’s visibility.
7] Website analysis
Scrunch provides a detailed analysis of how AI interprets your website, along with actionable recommendations to increase your brand’s visibility in AI search results. For example, Scriunch shows which aspects of your product AI cannot identify, such as the main product category, pricing structure, etc.
8] Enterprise-grade security
Scrunch is built with enterprise security standards for large-scale brand monitoring and optimization.
9] Competitive intelligence
Scrunch shows a comparative analysis of how AI portrays competitors and your brand. If AI recommends your competitor more often than you, the analytics will help you discover why.
10] Scalable platform
Scrunch supports companies at all stages and scales as AI presence grows.
Use cases of Scrunch AI
The following are some of the use cases of Scrunch AI:
- Brand monitoring in AI search: Scrunch AI platform helps you track how your brand is mentioned, described, and recommended in search results on different AI platforms.
- AI search optimization: Scrunch helps you improve your website content structure, helping AI agents understand your brand and show it more accurately in search results.
- Competitive benchmarking: It helps you compare your AI search visibility against your competitors across key prompts and categories.
- Content strategy for AI: With Scrunch AI, you can develop effective content strategies, helping you improve your brand portrayal in AI-generated responses.
- Publisher and media optimization: It understands how AI search affects content distribution and adapts publishing strategies accordingly.
- Marketing attribution: The platform helps you track how AI search contributes to your brand discovery.
- Reputation management: It ensures that AI platforms present information about your brand, products, and services accurately.
Pricing guidance
Scrunch offers the following two pricing plans for brands and agencies:
- Core
- Enterprise
In the Core plan, you will get support for the 4 popular LLMs, including ChatGPT, Google AI Overviews, Perplexcity, and Copilot. Additionally, it offers 125 unique prompts, 5 site audits per month, 1 brand workspace, and 5 user licenses. The Core plan is suitable for teams and startups. If you are an organization, the Enterprise plan is suitable for your needs.
The Enterprise plan supports more AI agents, including Gemini, Meta AI and Grok. With the Enterprise plan, you get additional benefits, including custom prompts, unlimited countries, custom multi-domain tracking, custom page optimization, and more. To get more information about the pricing plans, you can visit the official website.
Our Final Impression after Review
Since the search landscape has transformed, brands have to adopt new strategies to increase their visibility. Scrunch AI is a platform that helps organizations rank across multiple AI systems, improving their brand visibility and conversion rates.
